As a totally integrated food chain business, we guarantee full traceability of all our Bernard Matthews Foodservice products from farm to fork. Farming approximately seven million turkeys each year, our turkeys are hatched in Norfolk and reared on our 56 farms across Norfolk, Suffolk and Lincolnshire. The turkeys are fed on a cereal-based diet, which contains locally sourced wheat from East Anglia, which is prepared at our own mill near Kings Lynn, ensuring the highest level of quality and control.
All our farms are Quality British Turkey and Assured Foods (Red Tractor) certified and we work closely with the Humane Slaughter Association. Our farming practices are also in line with the Farm Animal Welfare Council’s Five Freedoms. Our farms and factories are open to regular inspections from independent bodies such as DEFRA and the RSPCA . Through long-standing and constructive association with these organisations, Bernard Matthews is at the forefront of driving the standards of best practice in turkey farming.
All Bernard Matthews Foodservice branded turkey products are made from British turkey. We have made considerable progress in reducing the salt, fat and saturated fat contents of our added value products to meet FSA targets and do not use artificial colours or flavours and, where possible, preservatives.
At the heart of our products is turkey, a meat which is a great source of protein, with turkey breast having the lowest saturated fat of any mainstream meat. As we look to the future, our focus will be to continue advocating greater turkey consumption. In developing our product ranges we will continue to use British turkey and quality ingredients and hope to inspire caterers with exciting, innovative products. In 2011 we will continue to promote turkey as the preferred protein choice, highlighting its benefits through our ‘change your meat, not your menu’ campaign.