GlaxoSmithKline (GSK) is ideally positioned to help caterers improve their soft drinks’ sales, with more than 70 years experience in the market. The manufacturer’s Lucozade brand is currently the UK’s second best selling soft drink brand and is among the country’s top ten grocery products, while Ribena is the No 1 selling juice drink. GSK’s award winning NPD, energetic promotional campaigns and strong strategic investment continue to propel its brands forward and drive category sales.

