The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards. A registered charity, the Foundation is the UK member of Fairtrade Labelling Organisations International (FLO) which unites 21 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organisations from Asia, Africa, Latin America and the Caribbean.
The Foundation's vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential. To achieve this, Fairtrade seeks to transform trading structures and practices in favour of the poor and disadvantaged. By facilitating trading partnerships based on equity and transparency, Fairtrade contributes to sustainable development for marginalised producers, workers and their communities.
The Foundation’s mission is to work with businesses, community groups and individuals to improve the trading position of producer organisations in the South and to deliver sustainable livelihoods for farmers, workers and their communities by:
- being recognised as the UK’s leading authority on Fairtrade
- bringing together producers and consumers in a citizens’ movement for change
- using certification and product labelling, through the FAIRTRADE Mark, as a tool for our development goals
- being a passionate and ambitious development organisation committed to tackling poverty and injustice through trade
The Foundation's four key areas of activity are:
- Raising public awareness of the need for Fairtrade and the importance of the FAIRTRADE Mark
- Working with our partners to support producer organisations and their networks
- Facilitating the market to grow demand for Fairtrade and enable producers to sell to traders and retailers
- Providing an independent certification of the trade chain, licensing use of the FAIRTRADE Mark as a consumer guarantee on products
For more information, please visit our website http://www.fairtrade.org.uk